The public broadcasting people are too snooty to run traditional advertisements,” I said to a giddy media consultant.

In an exciting addition to the Brickyard 400, "Sesame Street's" beloved Cookie Monster will serve as the grand marshal for ...

Sesame Streets Cookie Monster will be the Grand Marshall of this years Brickyard 400, held at the Indianapolis Motor Speedway.

“Sesame Street’s” Cookie Monster will serve as grand marshal of the Brickyard 400 this Sunday at Indianapolis Motor Speedway.

Cookie Monster named grand marshal for Brickyard 400, kicking off Sesame Street’s Road Trip Across America at IMS.

Cookie Monster to kick off the Brickyard 400 with NASCAR driver Bubba Wallace at Indianapolis on July 28, uniting racing with ...