Alexander's relationship with Converse, including his unique role and how he's using his first-ever shoe to honor his family.

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

When the NBA Finals tip off on Thursday night, Shai Gilgeous-Alexander will be considered by many as the best player on the ...

OKC's Shai Gilgeous-Alexander debuts new 'MASI BLUE' colorway for signature Converse sneakers, a tribute to his brother ...

Shai Gilgeous-Alexander once told GQ his thought process on what makes a signature shoe stand out as an all time great.

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

The NBA's Most Valuable Player has been showing off new and different looks of his signature shoe that's dominated the court ...

As the summer continues to edge closer and temperatures start to rise, shoe deals on the Internet are only going to keep ...

Alexander's shoe brand, Converse, took a massive shot at Minnesota Timberwolves star Anthony Edwards after clinching the NBA ...

Converse is back at center court in the NBA Finals and hoping the attention reignites interest in the old-school brand. State ...

The Oklahoma City Thunder guard won the NBA MVP award and dedicated a heartfelt colorway of his first signature Converse basketball shoe to his wife. Fresh off the announcement of winning the ...

and Magic Johnson wearing their shoes. And after a brief resurgence with Dwyane Wade in the mid-2000s, Converse Basketball faded into relative obscurity. That is, until Shai Gilgeous-Alexander was ...