Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Increasingly, consumers are turning to LLMs (not search engines) to answer their questions about products and services. This ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

ASHEVILLE, N.C. (WLOS) — UNC Asheville held a June 3 news conference to unveil its new logo and brand for Bulldogs' athletics ...

The Orlando Magic unveiled a new logo and three new uniforms Tuesday as part of a rebranding for the franchise. As part of ...

According to Brian Chesky, the original wordmark appeared "too thick", while the icon was "too thin". Read on.

As the Orlando Magic continue to propel forward, the team unveiled a new logo and three new uniforms during a special ...

and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they establish the brand in a way that resonates with its customers.

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...