Google could switch out the iconic "G" logo in the Messages for a full "Google" wordmark rebranding in line with its other ...

One key strategy is to implement real-time identity verification for all platform users, especially sellers and affiliates.

AirConsole, the in-car gaming platform quickly becoming the industry standard, is partnering with Atari, the legendary video game ...

To design logo that captures your brand essence, you don’t need to be a design expert—you just need clarity, creativity, and the right tools. A thoughtful, well-executed logo sets the tone for your ...

The uniform revives the team’s original bold colors, and front-facing numbers from the late ‘90s and early 2000s.

The book reviewing platform has ditched its minimalist logo for a chunky font with a hint of whimsy. Goodreads just got its ...

The logo for Taiwan Semiconductor Manufacturing Company is (quite literally) straight out of the ’80s. It’s time for an update. Although less familiar than many of its tech rivals, Taiwan ...

A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful leadership and meaningful work.

A flame is being reignited for Portland’s new WNBA franchise. On Tuesday, the league’s 15th team announced it will be called the Portland Fire, reviving the name of the city’s original franchise from ...

Portland's WNBA expansion team, to begin play in 2026, announced Tuesday that it's readopting the Fire name held by the ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...