Shares of Coke and Pepsi were both up less than 1 percent in afternoon trade, roughly in line with the Standard & Poor's 500 index. Dr Pepper Snapple shares were up 1.1 percent at $38.12. U.S ...

Now, to be sure, polar bears have been a symbol Coca-Cola has used for many years during the holiday season and other times as well. In fact, the first use of the polar bear by Coke was back in 1922 .