OLBG reports soccer leads sports betting with over $800 billion, followed by basketball, NFL, horse racing, and tennis, ...

NBA executives blamed soft playoff viewership this year on the small market teams in the finals: Oklahoma City and Indianapolis. That excuse doesn’t hold water, however, when you consider that the ...

Oklahoma City’s Devon Field, the site that will host softball at the 2028 Los Angeles Olympics, hosted the most-attended ...

Caitlin Clark and Angel Reese, and that growth has carried over to the WNBA since the two stars went pro, according NBA Global Media Insights Team Leader Michelle Auguste. But a number of other ...

There are significant problems to address in the NIL space, but one can't ignore how much college basketball is benefiting from the current reality ...

You know what's one of the least logical concepts in a sports-media culture filled with them? Assigning immediate "grades" before a player or coach has done a damn thing. We do it with the NFL ...

After women’s college basketball reached new heights last season, everyone wants to talk about the slump in women’s college hoops viewership in the first year after the WNBA drafted Caitlin Clark.

The Nebraska Cornhuskers took home the title in the College Basketball Crown on Sunday night and FOX Sports said Tuesday the tournament scored big with viewers. The Crown’s final between ...

There is also the rising popularity of college basketball, which should be taken into account. This year’s March Madness saw record viewership during its first and second rounds. The first round ...

there's been significant talk from experts and analysts about how college basketball is being ruined by NIL and the transfer portal, but somehow the games are seeing near-record viewership numbers ...