NBA Finals are the peak of Indiana Pacers and Oklahoma City Thunder marketing, with help from changing communities, women's ...

Under Armour continues investing in HBCUs as the Baltimore-based brand and the CIAA extends its exclusive partnership through 2029.

From injury updates to hopes for better offense to a D'Angelo Russell quote, here are 7 takeaways from Ohio State coach Jake ...

All-Ivy League guard Xaivian Lee, a transfer from Princeton, is eager to contribute as part of a new-look Florida basketball ...

The Central Intercollegiate Athletic Association Basketball Tournament is staying in Baltimore through 2029, marking the ...

USA TODAY recently ranked the Big Ten's basketball uniforms for the 2025-26 season. Indiana's uniforms took the top spot, while Minnesota's were ranked last.

Coach’s challenges will be introduced to college basketball beginning next season, the NCAA Playing Rules Oversight Panel ...

Dawn Staley is now South Carolina women's basketball's hero but without Philadelphia, there'd be no iconic status or success.

UTEP Athletics launched a contest for fans to design new basketball jerseys for the men's and women's teams. Winning designs will be showcased during a conference game in the 2025-26 season and ...

Not wanting to endorse or oppose names on IU basketball jerseys (I am deeply and abidingly agnostic on the issue), I do think this becomes a more relevant conversation if the NIL clearinghouse ...

The Florida Gators once again rule college basketball. To be crowned 2025 national ... glory and joy as the team sports its championship shirts and shows off its hard-earned trophy.

Fans can celebrate the victory with a variety of championship merchandise including these t-shirts. In a final ... them the hottest team in college basketball. The Gators continued the hot streak ...