In 1988, Nike launched its “Just Do It” campaign to revive slumping sales—Wieden+Kennedy even doubled the ad budget to ...

In less than 24 hours after announcing Colin Kaepernick as the face of their new marketing campaign, the multinational sportswear company, Nike, received more than $43 million worth of media ...

Part Two IN last week’s column, we featured five of the 10 Top Brand Slogans of All Time, which Dictionary Scoop compiled. These included Apple’s Think Different, Coca Cola’s Open Happiness, Macdonald ...

It is a shame that many people still do not understand Kaepernick's protest and the fight for black and brown lives and black and brown equality.

In this captivating video, we delve into the incredible moment Colin Kaepernick took the mound and showcased his athletic prowess by throwing an impressive 87 MPH first pitch. A celebrated ...

Kobe Bryant understood the backlash against his controversial Nike ad with LeBron James: "It's definitely inappropriate" originally appeared on Basketball Network. LeBron James and the late Kobe ...

Business The ad man who told the world to ‘Just Do It’ and the advertising campaign that built the Nike brand It is one of the most well-known and successful taglines in the world but few know ...