Colgate-Palmolive Company CL has been a renowned player in the consumer products space. The company has created a niche in consumers’ everyday essentials with its oral care, household, healthcare and ...

But the ASA ruled that the poster advert for Colgate's Total Advanced Fresh toothpaste had breached the industry code's clauses relating to substantiation, truthfulness, testimonials and endorsement ...

The system includes a reformulated toothpaste, state-of-the-art toothbrush and mouthwash that work together to effectively fight and reduce bacteria. Colgate Total® Sets a New Standard in ...

Starting with Colgate Total Original Care ... The retailer is also selling a 'value pack' of the Total Advanced Enamel Strength toothpaste for half price at £3.50 (down from £7).

Hence, the company has maintained its strong leadership in the toothpaste and toothbrush ... including the re-launch of Colgate Total and the Hill's Science Diet with ActivBiome technology to ...