[Photo: Colgate] Finding a new design for a classic toothpaste tube was difficult. Existing tubes are optimized to preserve flavor and key ingredients like fluoride, and that couldn’t change.

Among the bathroom-related design woes out there, there are few as frustrating as the toothpaste tube. Even when we know it’s gone, we act like there there’s always just a little more ...

When Colgate was developing its new low-waste Keep toothbrush, which has a reusable aluminum handle and replaceable heads (a starter pack costs $9.99; additional heads are $4.99 for two), the ...

A new recyclable toothpaste tube is one step closer to heading for store shelves. Colgate announced Thursday it finalized a design of the recyclable tube — what they said is the first of its ...