The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Coca Cola is one of the world's most recognisable brands, with its iconic red packaging and swirling white script - but there's a hidden message in the logo that you might not know about ...

Corporations spend millions to make sure their products, logos, ... Coca-Cola thought the world was ready for an update on the taste of Coke, the top-selling cola in the U.S.

At this point, calling Coke “Coca-Cola” is tantamount to calling Mick Jagger “Michael.” It may be, in any event, that the concern with the disappearance of script logos is overblown.

Coca-Cola also tried to expand beyond cola with its Coke Energy product, which hit North American shelves in early 2020 and was discontinued in the region in the spring. Coca-Cola pulled the ...

Americans drink an average of 399 servings of Coke products per year. 50% of these are Coke brands, and 63% of those are Coca-Cola Classic. That comes out to 125.7 Classic Coke servings per person.

Legal Use of Product Names in Advertising. A federally registered trademark can consist of a symbol, words, an image or a logo. Companies trademark their products so consumers can identify their ...

NEW YORK >> It was a tempest in a coffee cup. Mega coffee chain Starbucks wanted to spark a conversation about race when it asked baristas to write “Race Together” on customers&#8… ...