The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Corporations spend millions to make sure their products, logos, and branding and marketing are top of mind for consumers in a positive way.

Coca Cola is one of the world's most recognisable brands, with its iconic red packaging and swirling white script - but there's a hidden message in the logo that you might not know about ...

Gen Z can't read cursive, but will brands like Kellogg's, Ford, and Coca-Cola be convinced to change their logos?

Coca-Cola is fighting for your attention. The company is unveiling a new look for flavored Coke products this month, and it has a new Coke variety coming in a few weeks. It's part of the company's ...

Costco customers may have to look elsewhere for Coca-Cola products now that the retailer has stopped carrying them because the pair are fighting over prices.

Costco has officially confirmed a month-long rumor that the wholesale club will officially swap out Pepsi for Coca-Cola products at its food courts, prompting excitement among some of its customers.

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade -- this time targeting a younger audience.

Claim: When tipped on its side, Coca-Cola's distinctive script logo shows a figure snorting a line of cocaine, and this image was deliberately placed there by the artist as a sly reference to the ...