Coca-Cola Used 1,760 LED Screens to Make This Ad — Here’s What You Can Do Instead. Your ads don’t need a skyscraper and enough energy to power a small country to be impressive.

The Coca-Cola Co. has unveiled its latest advertising campaign, dubbed "The Coke Side of Life." IE 11 is not supported. ... There also will be billboards, newspaper ads and online videos.

NEW YORK – The Coca-Cola Co. unveiled a super-sized $6 million billboard in Times Square last night, calling it the world’s first high-definition “3-D advertising sculpture.&#8221… ...

The emphasis on social media has clearly paid off, even though it's only part of Coke's overall $2.9 billion advertising strategy for TV, radio, Internet, print advertising and billboards.

Coca-Cola's television ad featuring the infectious<i> </i>I'd Like to Buy the World a Coke and considered by many to be "the world's most famous ad," first took America by storm in 1971.

Coca-Cola wants to pop the cap on a new, hip image. And it's been studying Apple's iPod ads in order to get a clue.

Coca-Cola's new ad follows months of the beverage giant holding back on marketing due to the pandemic. ... Coca-Cola downshifted its advertising focus from out-of-home, billboards and TV to smaller ...

Actually, real-life advertising legend Bill Backer is the man responsible for the Hilltop Coke ad. A longtime McCann Erickson employee (yes, it’s a real firm), Backer is also the guy behind the ...

NEW YORK -- The Coca-Cola Company's new digital billboard in Times Square is not only going green with its use of wind power, but it has also started the trend among 30 billboards at the iconic ...

WARSAW — By the standards of Western advertising, Coca-Cola’s billboard campaign in Hungary was pretty tame. Three couples are shown enjoying a soda, smiling and seemingly in love.