Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

COLUMBUS, Ohio (WCMH) — A central Ohio fish and chips eatery is closing to make way for the return of Arthur Treacher’s, a ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad.

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. This year, some of Coca-Cola’s holiday ...

The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when its brand name appears in literature by rendering them in the ...

Coca-Cola worked with three A.I. studios to produce the ads: Secret Level, Silverside AI and the Wild Card. Coca-Cola is not the first legacy brand to draw backlash for using generative A.I. in ...

NEW YORK — Coca-Cola is taking on obesity, this time with an online video showing how fun it could be to burn off the 140 calories in a can of its soda. In the ad, the world's biggest beverage ...

Coca-Cola's Commitment to Advertising . Coca-Cola makes large annual commitments to ad spends. Its dedication to advertising was fairly consistent between 2017 and 2021, spending about $4 billion ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears.