Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

Coca-Cola x Star Wars ‘Refresh Your Galaxy’ launches July 7, 2025 with 30 collectible bottles and an AR experience that brings fan-made holograms to life.

Bentley Unveils Fifth Logo Redesign in 106-Year History Bentley has revised its emblem for only the fifth time in its 106-year history.

A look at the Fanta logo history. We dissect every rebrand from WWII, revealing practical design lessons for businesses. The story of what works.

If you’re into the music scenes in Alabama, you want to check out today’s “Down in Alabama” podcast episode. There’s a discussion that addresses the new Coca-Cola Amphitheater in ...

Becca Vodnoy reveals how Coca-Cola x Star Wars at Disneyland taps nostalgia, storytelling, and fan connection in the Refresh Your Galaxy campaign.

That's not quite what makes Coca-Cola stock such a great bear market buy, although it's closely related. Rather, this beverage giant does well in all kinds of markets because its products are so ...

Legendary hockey team the Detroit Red Wings have unveiled their new centenary logo, and it's safe to say the design is a soaring success with fans. Putting a stylish spin on the team's iconic logo ...

People from Britain have expressed outrage over a newly unveiled UK government logo, particularly after learning the cost of the redesign. The revamped logo for the Gov.UK website, a platform used ...

We've seen no shortage of logo redesigns accompanied by presentations that look like technical manuals showing a new identity design overlaid by multiple overlapping circular outlines.