Coca-Cola is bringing back its ‘Share a Coke’ campaign on an unprecedented scale of shareability and personalization for a ...

Discover 25 genius ideas you can try with Coca Cola! This video showcases inventive ways to use the iconic soft drink beyond ...

Recognised for using post-consumer plastic waste to create India Flag during the ICC Men’s Cricket World CupPart of Coca-Cola ...

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

Cola’s Ryan Vann and Schnucks’ Mike Wait shared lessons from piloting 2D barcodes on Topo Chico, revealing why the shift from ...

All trademarks, logos, brand names, names, likeness, characters, and other personal indicia (collectively, "attributes") are ...

On World Refill Day 2025, what does the refillable packaging landscape currently look like, and where does it still have left ...

Bottled waters from small, pristine sources are attracting a lot of buzz, with tastings, sommeliers and even water cellars.

Rockstar Games is seemingly satirizing Corona with its fictional Pindayho cerveza in the GTA 6 trailer. The beer, prominently ...

California’s cap on plastic pollution As summer approaches, people will head to beaches, team practices and games will be held in mid-day heat, and friends and family will gather for 4th of ...

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

The ‘fridge cigarette’ is Gen Z’s answer to the smoke break—an ice-cold Diet Coke straight from the refrigerator.