New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout ...

The Coca-Cola Company—in its new campaign. On Thursday—just days after Coca-Cola delighted fans with confirmation that Diet ...

Publicis Groupe SA has won a major new client, snagging the $1.7 billion ad portfolio for M&Ms and Snickers owner Mars Inc.

Mars, Incorporated has unveiled a major shakeup to its global marketing structure with the launch of a new agency ecosystem ...

Advertising giant WPP has suffered another blow with Mars shifting its $1.7 bn global media account to Publicis Groupe, ...

Coca-Cola company is a wonderful business with a world-class brand and a highly attractive profitability-optimizing business ...

Senior director of Public Affairs, Communications & Sustainability at Coca-Cola Nigeria Limited, Nwamaka Onyemelukwe has ...

McDonald’s pays homage to the heritage of ancient Rome in a new mosaic ad depicting toga-clad men feasting on Big Macs and fries with the message, “Enjoy the classics”.

It shows that the public is not willing to let this type of irresponsible behavior pass. Coca-Cola hit with backlash over ...

Coca-Cola will make adjustments to its recycling claims after backlash from the European Consumer Organisation (BEUC).

Pepsi used to be Coke’s only real competition. But in 2025, it’s no longer even in the top three of America’s best-selling ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...