Pride Night rainbows are breaking out all over baseball during MLB Pride this June. And this year's Pride Guide winner is a ...

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

Some people tell me the last times a consumer products company generated worldwide buzz with a “disruptive” new offering was when Coca-Cola introduced “New Coke” in 1985 – a failure of epic ...