Known as the Arden Square logo, it was "presented in a red box, with [Robinson's] Coca‐Cola script underlined with a white ...

In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson's] Coca Cola script underlined with a white 'wave', or 'Dynamic Ribbon Device'." This is the emblem still in ...

Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.

It featured “a simple design, utilising bold fonts and embellishing the eye-catching graphic nature of the Olympics logo at the time ... s most recognisable pieces of brand design – the Coca-Cola ...