At the Cannes Lions International Festival of Creativity this week: “We’ve got to save ourselves,” says Apple’s Tor Myhren.

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

The kids' TV genre in India showcases resilience and growth, adapting to the digital landscape while maintaining viewership ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

I’m partner and general manager at Frameworks. So I’ve been working with B2B companies, sort of imagining and delivering their brand and marketing strategies for, well, it’s just over 20 years now. So ...

Disney appears to be reestablishing itself as the king of kids content after outbidding Netflix to move COCOMELON over to its streaming ... explained in November 2023 when discussing the future ...

As one marketing campaign put it, the Times wants readers to go “all in.” So far, the bundle strategy has borne fruit. In fact, of the Times’ 11 million-plus digital subscribers, only 1.9 ...

Walt Disney Co. has secured the exclusive streaming rights to the children’s TV series CoComelon ... Friends and Mickey Mouse Clubhouse. Former advertising executive Jay Jeon created the ...

What this means for your marketing strategy. Google claims AI Overviews generate the same ad revenue as traditional search results. The company is expanding AI Overview advertising globally.

An HBR Executive Masterclass with Felix Oberholzer-Gee. To many people, strategy is a total mystery. But it’s really not complicated, says Harvard Business School’s Felix Oberholzer-Gee.