LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

The kids' TV genre in India showcases resilience and growth, adapting to the digital landscape while maintaining viewership ...

How to get to Sesame Street? The venerable preschool show aired for years on HBO but had been looking for a new address.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal for new episodes, citing a shift in corporate priorities during a period ...

By Carly Thomas Associate Editor Netflix sources told THR that the streamer chose not to renew its CoComelon license due to a decline in viewership. The show has been with the streamer since 2020.

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

At the Cannes Lions International Festival of Creativity this week: “We’ve got to save ourselves,” says Apple’s Tor Myhren.

The megapopular kids show is leaving Netflix for the House of Mouse. CoComelon, essentially a series of mind-numbingly plotless, CG-animated vignettes set to karaoke-quality nursery rhymes ...

With LLMs being adept at processing vast amounts of data, analyzing consumer behavior and producing all types of content, integrating them into a marketing strategy can enable a business to ...

Walt Disney Co. has secured the exclusive streaming rights to the children’s TV series CoComelon, according to people familiar with the matter, taking one of the most popular kids’ programs in ...

Walt Disney Co. has secured the exclusive streaming rights to the children’s TV series CoComelon ... Friends and Mickey Mouse Clubhouse. Former advertising executive Jay Jeon created the ...