LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

At the Cannes Lions International Festival of Creativity this week: “We’ve got to save ourselves,” says Apple’s Tor Myhren.

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.