An East Midlands-based PR and communications agency has won a prestigious award for a campaign that prompted a surge in charitable donations to help those in crisis.

Pennsylvania Democrat John Fetterman isn't looking at Democratic Socialist Zohran Mamdani's victory in the New York City ...

When it comes to social media engagement, what matters most is creating the kind of connection people want to respond to.

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Salvation Army leadership have announced their departure. This weekend in a post on social media, Salvation Army of Grayson ...

The latest social media marketing news and articles for marketing professionals. Skip to main content Deep Dive; Library ... Led by Wieden+Kennedy New York, the campaign will include a new spot, a ...

A social media campaign by Barbie’s mastermind marketing team allowed users to post an AI-generated image of their face within the Barbie poster. What To Learn From The Success The Barbie selfie ...

A new addition to this year’s Via Bona Slovakia awards is the Responsible Campaign category, recognising companies that use their platforms to address urgent social issues. In its first edition, eight ...

There was a time when corporate America was not very online. Most companies used social media for promoting products and ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Hospice Brazos Valley is bringing holiday cheer a little early this year with its first-ever “Christmas in July” fundraising campaign, aimed at raising money to support its nonprofit mission of ...

Reddit has been around as long as Facebook, yet it has remained largely overlooked by advertisers—until now. Emerging as a late bloomer, Reddit is steadily proving itself a dark horse in the ...