Richard Cadbury's heart-shaped box was among these Fancy Boxes, and by the 20th Century, these heart-shaped boxes, and the chocolates therein, became a holiday staple.

For Valentine's Day (their biggest season), they have heart-shaped boxes at every price point: from $1 just-good-friends samplers (four pieces), to monster 42-ounce Will You Marry Me assortments ...

IT’S safe to put my head above the parapet now the two great chocolate eating fests are over.