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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
Prime Day ends at midnight! You're running out of time to snag these must-have trending and designer perfumes at a discount.
Coty has launched its latest Gucci fragrance, with a new campaign featuring artist and cultural icon Miley Cyrus. Gucci Flora Gorgeous Gardenia Eau de Parfum is the latest addition to the brand’s ...
A new wave of ultra-concentrated fragrances is flooding the luxury market. But what's behind the craving for such intensity?
What Perfume Are You Wearing? 12 Of Aotearoa’s Coolest Creatives Share Their Favourite Fragrances Scent has always been ...
Check out the latest from brands like Clean Reserve, ISSY, Luxasia fragrances, plus J-Beauty and a new skin lifting treatment ...
Best summer fragrances that smell like a holiday in a bottle, with sunshine scent perfumes inspired by Italy, Hawaii, Brazil, ...
The Emporio Armani Because It's You Eau de Parfum 50ml has been described as a "happy, delicious and sparkling" perfume for women ...
Discover the best luxury perfume launches of 2025, from Henry Jacques' garden-inspired scents to Chloé's Egyptian ode.
Discover the best wedding perfumes to make your special day unforgettable. Find the scent that complements your bridal style from classics to modern favorites.