Lychees aren't new to the Chinese palate. But this year, they're experiencing a cultural and commercial renaissance. It helps that this is a bumper harvest year, when the fruit trees cover 7.52 ...

Digital tools don't just connect the countryside to the outside world but also give it the confidence to chart its own future ...

Zhang Shengwu, a 60-year-old farmer from Maanshan, Anhui province, successfully built a submarine by himself, which has drawn ...

An aerial drone photo taken on July 14, 2025 shows a villager operating machinery to plow the field in Huangjiabu town of ...

With Chinese consumers buying everything from clothes to make-up to garlic online, live streaming has become an essential marketing platform for farmers to entice and engage customers directly.

Gao Chaorong knows what it takes to turn out good crops of sweet potatoes, peanuts and wheat, but tasty produce is no longer ...

On the Instagram-like Chinese app Xiaohongshu, the hashtag "new farmers" has been viewed more than 227 million times. Local authorities are even sending some officials to learn livestreaming and help ...

Adek BERRY Digital tools have transformed public perceptions of rural life in China, according to Pan Wang at Australia's University of New South Wales Adek BERRY With Chinese consumers buying ...