On April 25, 2025, both Shein and Temu began adjusting their pricing strategies, alerting customers to expect higher costs. The catalyst for this shift is the imposition of a 120% tariff on ...

But despite the new trade challenges that Temu and Shein face, e-commerce and supply chain experts told CNBC that the companies are still capable of competing with their rivals in the U.S. ...

Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar regulatory scrutiny. ... the European market is not without its challenges.

Neither Shein nor Temu clarified how much they intend to raise prices. When reviewing dozens of items on both sites, USA TODAY found that some prices were more than 100% higher, while some were ...

"Temu and Shein are the newest luxury brands now," one X, formerly Twitter, user said. "Let me hurry up and make a SHEIN haul before the tariffs kick in on 4/25," said another.

“Cheap goods” sold on Temu and Shein aren’t as cheap as they were 24 hours ago. On Friday, the two companies raised prices on many goods in advance of new tariffs set to take effect next week.

Despite Temu and Shein facing Trump’s high China tariffs, e-commerce experts say they are still capable of competing with rivals in the U.S.