CeraVe, a skincare brand in L’Oréal’s product portfolio, built a three-week digital Super Bowl campaign, achieving nine billion views before the actual game by tapping into a collective cultural ...
CeraVe, a dermatologist-recommended skincare brand, aimed to become a cultural icon without compromising its core values by creating a link with actor Michael Cera and releasing an unannounced Super ...
Saturday Night Live Collaboration Building on the success of last year's "Michael CeraVe" Super Bowl campaign, CeraVe, the skin barrier champion, is taking a different and bold approach this year ...
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CeraVe Teams Up With SNL, Basketball, and Broadway Stars to Hype Its New Haircare LineA strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left ...
L’Oréal (CeraVe) takes the third spot with ‘Michael CeraVe,’ an internet-fueled Super Bowl conspiracy campaign by Ogilvy New York. The viral marketing stunt teased the idea that actor ...
Winner: CeraVe (L’Oréal) and Ogilvy PR; Honorable mention: Grubhub and Golin This entertaining campaign combined America’s appetite for conspiracy theories with the influencer-hungry beauty business, ...
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