#Celtics to debut alternate logo. My story in today's @BostonGlobe: http://t.co/aIoHjXSGvv pic.twitter.com/oQU9CsWuUO — Baxter Holmes (@BaxterHolmes) July 20, 2014 ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

With the Celtics hitting the TD Garden parquet this week for a couple of preseason games, the team debuted its new-look logo at center court. The logo is the same as it's always been in terms of ...

The Celtics have unveiled a new alternate logo that features a white silhouette of "Lucky the Leprechaun" against a green background. Lucky is depicted wearing a bowler hat, smoking a pipe and ...

"We did not take lightly to putting a logo other than the Celtics logo on our uniform," team president Rich Gotham said. Although the jersey patches are the most visible part of the deal ...

The Boston Celtics are changing things up next season, as the team will have a new alternate logo for the 2014-15 NBA season called the "Lucky Alternate." The Celtics will debut their new logo ...

NBAE/Getty Images The Celtics have one of the most iconic logos in all of basketball, and that’s not changing anytime soon. But the team will unveil an alternate logo for the upcoming season, which ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

And down one hallway, all the Celtics logos dating to the team’s founding in 1946 were splashed on the wall, each carrying the story behind its origin. Those stories sparked an idea for ...

BOSTON (CBS) -- Lucky the Leprechaun has received a bit of a makeover. The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky ...