BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

With the Celtics hitting the TD Garden parquet this week for a couple of preseason games, the team debuted its new-look logo at center court. The logo is the same as it's always been in terms of ...

And down one hallway, all the Celtics logos dating to the team’s founding in 1946 were splashed on the wall, each carrying the story behind its origin. Those stories sparked an idea for ...

The Celtics have unveiled a new alternate logo that features a white silhouette of "Lucky the Leprechaun" against a green background. Lucky is depicted wearing a bowler hat, smoking a pipe and ...

Emily made herself a prominent face on social media with her various logo redesigns, and now she has added the Boston Celtics ...

NBAE/Getty Images The Celtics have one of the most iconic logos in all of basketball, and that’s not changing anytime soon. But the team will unveil an alternate logo for the upcoming season, which ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The "lucky alternate" won't be on Celtics jerseys -- yet -- but who knows? Maybe one day, anti-tobacco groups will fight to remove the cigar from the iconic logo.

BOSTON (CBS) -- Lucky the Leprechaun has received a bit of a makeover. The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky ...