Samsung earns the top spot as the best TV manufacturer with unique feature offerings. The brand has several impressive models ...

From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Digital advertising platforms are in flux. From antitrust lawsuits to a (still) looming TikTok ban, how will tech platform ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 125-year-old brand has a history you may not ...

"Genericisation" is the ultimate marketing accolade, a sign that a household name has universal appeal and is the go-to in ...