Don’t be surprised to see Ford apply the lowered and menacing Lobo approach to other trucks and SUVs in its lineup.

Street trucks are back, and Ford has two of them. Dropped and blackened outside, the F-150 gets a growly V-8 under the hood.

The ad ends with a new catchphrase: “Get the one that’s built Ford tough.” Ford admits the phrase originated the same year, penned by an advertiser writing a magazine ad for the trucks. And as any ...