The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

In 2015, Warwick University unveiled a 'modern' rebrand so divisive that students petitioned to reverse it. But now, ten ...

SYDNEY — The single word "happen" has been chosen as the new brand for Cape Breton University.The word was chosen after a year-long process of research and development and is said to encapsulate the ...

Back then the change represented a welcome return to recognizing both of the university’s primary predecessor institutions. But as Case Western Reserve engaged in more institutional collaborations ...

Catering to new customers, even at the expense of the brand, would surely have been the path to profits. The reason, argue the authors, is that in large consumer-goods companies like General ...

Birla Tyres has introduced a redesigned brand identity, featuring a modern logo and a revamped corporate website. These changes coincide with its recent acquisition by a consortium led by Resolution ...

Birla Tyre has announced the launch of its new brand identity, including a modernized logo and a redesigned corporate website, reflecting the company’s renewed direction under its new promoters ...

Some brands, including Chewy and Bombas, offer a blanket returnless policy for all customers and situations, while others, like Amazon and Walmart, use a case-by-case basis.

That’s why he says he’s honoured to be named the next chancellor of Carleton University, a role he will begin July 1. “It’s an opportunity to serve,” he says, adding that: “I look at this as I’m not ...