When something goes wrong with your car, a curious-looking icon illuminates on the dashboard. But what those symbols mean isn’t always obvious.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

W e spend an awful lot of time covering the biggest brands on the planet, and the smaller brands that tend to be owned by the big brands. We also delve a lot into history but, gen ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

Porsche blends luxury, performance, and dependability. The 911, a sports car icon, showcases German precision engineering ...

A symbol of strength, agility, and loyalty, the horse has been used to embody the spirit of numerous manufacturers. How many can you name?

Australia has more than sixty new-car brands – and counting – with Japanese car maker Toyota the best-selling manufacturer for more than two decades, but the Chinese brands are making inroads.

Not everyone is blessed to have the means to have two cars. Heck, a proper two-car garage is a privilege already as it is. For households that can only truly have one car, number coding schemes can ...

U.S. regulators took aim at General Motors Co. and its OnStar unit late Thursday, saying that they had taken their first-ever action related to connected-vehicle data. The Federal Trading ...

With all of the hullabaloo surrounding the excellent new Honda Civic Hybrid, you might think that version was the only Civic to compete for our 2025 Car of the Year award. Not true! The entry ...