Ever felt like your go-to-market (GTM) campaign plan was set in stone, only to realize that it needs to be as dynamic as the market itself? If so, this episode of the Marketing Smarts Live Show is a ...

First, use the current six-phase construct to develop a campaign plan to address the threat of a Dau Tranh-like strategy. Next, develop a campaign plan unrestricted by the phasing template and based ...

What is it' The Army Campaign Plan (ACP) 2011 approved by the Secretary of the Army, was released on Feb. 4, 2011.As Section IV of The Army Plan (TAP), it is the operational expression of the ...

On the contrary, a campaign plan is far more effective if you write it with one or more of your initial contacts, the person or persons who want to see your solution implemented in their firm.

Under these lines, 10 campaign objectives are listed, as well as 49 major objectives. Two weeks ago, the post's leadership got together again to examine where we are with our plan and its execution.

The NAVSEA Campaign Plan to Expand the Advantage, released in January 2017 (Campaign Plan 1.0), established our strategic mission priorities and core foundational lines of effort, ...