Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

In the Ferrero brand’s first campaign since its U.S. launch in 2023, children do the talking via a dual-tracked effort by Anomaly.

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

As a result, it becomes: In this example, taking out organic growth only dropped the number from 50% to 44%, but that is still stellar by any measure. In real life, however, most campaigns bring ...

The campaign, designed in collaboration with creative agency Thinkerbell, media agency EssenceMediacom and Amazon Ads’ Brand Innovation Lab, used Amazon’s generative AI to recognise everyday ...

for example in political campaigns or targeted advertising. “Obviously as soon as people see that you can persuade people more with LLMs, they’re going to start using them,” says study co ...

Traditional search campaigns were the foundation of a solid ecommerce digital advertising strategy ... or even a year ago. For example, when I search for “Men’s Bike Helmet” on Google ...

As stated by X, “Headlines will now appear below your images or videos, accompanied by a distinct, customisable Call to Action button to enhance your campaigns. Please note that this update applies ...

U.S. Rep. Randy Feenstra has launched a statewide ad campaign that highlights his conservative record as he explores a run for Iowa governor. The $400,000 ad buy includes purchases on network and ...

The ad states that challenger John Ewing “stands with radicals” on the issue of “boys in girls’ bathrooms and sports,” which Ewing and his campaign say is false. The ad states that ...