Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

KitKat and Spotify have come together to help consumers ‘Break the Loop’ and break free from their monotonous playlists.

The campaign is a cross-industry campaign led by the UK Travel Retail Forum, AirportsUK, Airlines UK, and International Air Transport Association ...

Visit Duluth and Madden Media are launching a series of advertisements laden with wordplay and references to signature experiences.

Opinion: Vox Media's Jillian Robbins offers solutions for thorny copyright questions that in-house counsel may face when ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Grow your PPC campaigns with fewer guesswork changes and more strategic scaling. This framework walks you through exactly how ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Crypto interest groups spent heavily donating to lawmakers who went on to support crypto legislation on Capitol Hill.

Over 40 recognizes senior talent who have built lasting and meaningful careers in advertising, marketing, media, technology ...