Bass is backing its Caffrey’s Irish Ale brand this year with the next stage in its ’Strong Words, Softly Spoken’ TV work through WCRS.

Murphy's, Beamish and Caffrey's also produce authentic Irish red ales in Ireland, and many American brewers make Irish-style versions.

THE American owner of Caffrey's Irish ale yesterday revealed a major investment in the brand and plans to go 'head-to-head' with rival brewers.

British ale-drinkers have persuaded brewing giant Bass to reduce the strength of their favourite tipple - so it no longer gives… ...

Racecards Get exclusive Willie Mullins' Insights Watch Race Replays & analyse performances Track horses with My Stable Discover Racecard+ powered by Timeform Join for FREE todayLog in | Racing ...

Caffrey's was sold to Adolph Coors, the third biggest brewer in the United States, owner of its own George Killian's Irish Red ale which traces its roots to Enniscorthy in the 1860s.