Continuing to play cupid, This Valentine’s Day, Cadbury Dairy Milk Silk is making it effortless to express your feelings with ...

Through limited edition packaging that speaks the language of love, the brand will help convey feelings, featuring pre-written love notes such as “You are my love” and “You are special to me” ...

This latest move is more than welcome. Top chocolate-maker Cadbury to roll out changes to its iconic sweet treats: 'This is ...

The answer is more thought-provoking than you might assume, if Cadbury’s new campaign Made to Share is anything to go by. Led by VCCP, the star of the integrated campaign is a series of ...

Cadbury fans, if you go down to the shops today, you might notice that Dairy Milk bars are looking a little bit different.

Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

Much like Cadbury’s recent purpose-driven approach to advertising – which has proven somewhat divisive – the brand is also shining a light on its eco-friendly credentials with the new packaging, which ...

Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

Cadbury has unveiled an ingenious new range of Dairy Milk chocolate bar wrappers that aim to resolve the age-old squabble over chocolate-sharing. The wrappers are designed to allocate chocolate ...

It coincides with Cadbury transitioning all of its sharing bars sold in the UK and Ireland to wrappers made from 80% recycled plastic, starting this year. The move is the result of a collaboration ...

The packaging has divided Cadbury fans (Picture: Cadbury) There are 12 different packets (Picture: Cadbury) Cadbury explained that the limited-edition bars were inspired by a study of 2,000 adults ...