U.K. confectionery giant Cadbury Trebor Bassett has taken a hit in its profits after information technology problems caused too many chocolate bars to be produced. Cadbury was left with a glut of ...

UK confectionery giant Cadbury Trebor Bassett (CTB) has taken a £12m hit on its profits after IT problems caused too many chocolate bars to be produced. CTB was left with a glut of chocolate ...

Cadbury Trebor Bassett is to unveil new-look Bass-etts packaging to attract a wider audi-ence, with design by Jones Knowles Ritchie. The consultancy has devi-sed a refined logo, as well as colourful ...

Cadbury Trebor Bassett is launching the first wave of advertising to support the renaming of its range of chocolate bars with the Dairy Milk umbrella brand (MW May 8). The &£1m campaign breaks today ...

The decision by Cadbury Trebor Bassett and Mars represents a victory for the Daily Mail campaign for a legal ban on seven suspect E-number additives. The moves will heap pressure on the Government ...

Looking ahead, it said: "All of our key businesses, including Dr Pepper/Seven Up, Cadbury Trebor Bassett and Australian confectionery, have had an encouraging start to the year." The group stuck ...

Cadbury Trebor Bassett has ditched its Mastication for the Nation campaign for its Trident chewing gum brand in favour of a new £10m Mess With Your Head concept. The push, including TV ads airing this ...

It is May 2006; the UK chewing gum category is worth £258m1. Wrigley has a monopoly, with 97% value share. Its focus is, as ever, on freshness and functional benefits. The category remains a low ...

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Creme Egg is all about the eating experience. Our strategy was simply to deliver interactive gooey fun – we clocked up 570 days of playtime in just three months, with over 1.2 million players playing ...

Sweets and drinks maker Cadbury Schweppes said it had made a good start to the year today, despite a tough UK market and the impact of rising oil prices. Confectionery group Cadbury Schweppes ...