As if we needed proof that the nation’s celebration days are merging into one long marketing fest, Cadbury’s Crème Egg – always on the shelves before the Christmas sale stuff has fully cleared – has ...

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home Irish Life Health is making its ...

Cadbury Pakistan has added a sweet melody to this season of love with an exciting Valentine’s Day campaign, blending music, ...

Ah, Valentine’s Day. A day of (or rather known for its) grand romantic gestures, heart-shaped every-freaking-thing, and… some ...

While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and ...

From grand romantic gestures to love stories with a twist, brands put the spotlight on love with topical ads. So grab some ...

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

By tapping into music as a universal language of love, Coke Studio aligns its brand with meaningful experiences. The campaign positions the mixtape as a timeless keepsake, reinforcing the emotional ...

As we near Valentine’s Day, we also wonder, how and when did chocolates become an indispensable part of Valentine celebrations?

Brits are ‘dying to get their hands on’ a rare Cadbury chocolate bar that has returned to the UK. Originating from the other ...

The new Cadbury 5 Star ad campaign for Valentine’s Day has taken a humorous approach by encouraging viewers to “destroy ...