Whether you’re into a high-shine finish or something more subtle and balmy, we swiped, layered, and tested our way through ...

Promise. By far the simplest thing you can do to green-ify your beauty routine? Replace all your lip balms (because I know you have more than one sitting in your makeup bag, coat pockets ...

You'll definitely want to add these iconic lippies from brands like L'Oreal, Charlotte Tilbury and more to your makeup bag!

We tested hundreds of products for our 2025 Shop TODAY Beauty Awards. Shop winners on Amazon from e.l.f, Saie, Burt's Bees ...

Narrowed down from over 500 products, TODAY staffers selected these affordable items for our beauty awards. Shop brands like ...

Beauty editor Ash Cometti shares her top picks from 12 award-winning makeup brands. Modern makeup lovers expect a lot from ...

As the ever-expanding world of gooey lip balms grows ... all day.” The balm has been a “game changer for my chronically dry, chapped lips.” Inside the jar are hydrating ingredients such ...