The online community model is thriving already. In this post, you will discover three important pillars of the community-based marketing model and more.

Brands already invest heavily in marketing and advertising on social platforms. Creating a brand-new one may sound like a fool’s errand. But there are several factors that retailers should ...

Creating a thriving, online professional community doesn’t happen overnight. If your brand or organization is considering starting one, here are a few guidelines to follow.

Building and marketing a personal brand is all about generating momentum–and then sustaining it over a long period of time. Once you get the ball rolling, then keep it rolling.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

While it can be argued that social media is broadcast word of mouth marketing, to treat it as such is to overlook the key to social media success. Brands like Zappos, Starbucks, and Ford have ...

For any online brand to thrive in an ultra-competitive environment, building a loyal brand community is important. One sign of loyal customers is that they will engage with the brand going beyond ...

Building communities can bring loyalty and advocacy for your brand. Here are four key ways in which your business can benefit by building an online community.

There are many ways to achieve this—experiential events, direct marketing campaigns, loyalty programs, and more—but we will focus on creating an online community for your brand.

Events WOTC: Execs Share Pearls Of Wisdom On Self-Promotion, Leadership And Brand Building By CJ Fairfield, Gina Narcisi May 19, 2023, 03:40 PM EDT ...