Buffalo Bills' QB Josh Allen will promote New Era through an expanded relationship, including a role called "Director of Billustration" ...

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap.

The Bills will be featured during a Monday Night Football game with throwbacks — but it’s not Buffalo wearing them.  Find out who’s bringing the retro heat: ...

Bills star Josh Allen gained an investment stake in New Era Cap while creating exclusive caps with Oishei Children's Hospital patients to support his community philanthropy.

Buffalo Bills quarterback Josh Allen is heading into a new season with fresh hardware and a fresh gig. Just months after ...

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday that Bills quarterback Josh Allen now has an “investment stake in the company.” Details of Allen’s equity were not disclosed, but ...

Teams around the NFL are unveiling new uniforms and redesigns this offseason. Here's a look at the newest uniforms and ...

In the world of Super Man there is Lex Luthor. In Gotham City, Batman has The Joker. The Avengers have Thanos, Loki, Ultron ...

The Buffalo Bills had an unfairly low grade, while having their look called ‘conservative’ in a recent NFL uniform ranking.