Those shocking statistics explain why more and more people are embracing a reimagined breast-cancer-awareness ribbon that thinks beyond pink. Created in 1992 by Alexandra Penney, then editor-in ...

Everyone knows the universal symbol of breast cancer: the pink ribbon. Promoted by the Union for International Cancer Control, it pops up everywhere, from retail shops to government offices ...

Since the annual campaign is around the corner, it’s a fitting moment to better understand why — and how — pink ribbons have become the now-ubiquitous symbol for breast cancer awareness.