Star's increasing viewership and ad buys boost ESPN women's basketball revenue 70% and have Indianapolis making room for ...

In Miami and Dubai, luxury logos glistening from glass towers are so common they might as well be skyline accessories. A logo ...

The Terre Haute-based Rex are adding to their brand with the addition of a T-Rex logo for their merchandise. General manager Bruce Rosselli said originally when the Indiana State University Foundation ...

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the hugely popular league in an awkward position.

These drink brands stir devotion through bold flavors, nostalgia, and smart marketing. From soda to energy drinks, they inspire tattoos, collections, and more.

The Utah Jazz's G League affiliate, the Salt Lake City Stars, have officially announced a new rebrand on Tuesday, giving the team a whole new look ahead of the 2025-26 season.

MLS and kit manufacturer Adidas unveiled the 2025 All-Star jerseys last month without a sponsor logo. The MLS team will take on a group of top players from Liga MX, who will wear the logo of Spanish ...

Prada’s sandal controversy highlights how Western labels have often struggled to meaningfully engage with Indian crafts and ...

Old Spice replaces Target, whose MLS deal ended after the 2024 season, as the front-of-kit sponsor for the league’s All-Star ...

The reality star, who was part of season six of "Love Island USA,” is stepping into these new roles as part of Skylar's total brand reinvention.