Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300.  But in reality, ...

At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

When Ambi Parameswaran launched his book, at Crossword, Kemps Corner, Mumbai, he had a panel full of mixologists tell the ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Advertising in Alaska Business allows you to reach local decision-makers and purchase influencers focused on Alaska. People ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

Brand safety fears are misguided, according to leading Sky and BBC executives. Marketers have been accused of favouring risky ...