When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Brand safety fears are misguided, according to leading Sky and BBC executives. Marketers have been accused of favouring risky ...

What do talking utensils, floating parathas have in common? They are examples of surreal advertising. But will this work in ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

Top marketing and advertising executives sat down with Variety in the C-Suite presented by Canva at Cannes to discuss their ...

The IPA Bellwether Report has been recording how businesses are revising their marketing spend since the year 2000.

Old American Apparel ads — often grainy, sexually charged, and shockingly unfiltered — weren’t just marketing gimmicks; they ...

When Ambi Parameswaran launched his book, at Crossword, Kemps Corner, Mumbai, he had a panel full of mixologists tell the ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...