The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

Previously, he held senior leadership roles at Dorset Industries, Ozone Group, Team Airtel & Essence (GroupM), and Ogilvy.

Ambi Parameswaran’s Marketing Mixology is a jargon-free guide to mastering consumer understanding, branding, and negotiation.

Advertising firm Omnicom on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising ...

WithFeeling's John Smeddle expresses why branding agencies are nullifying their sonic branding agency counterparts.

Tesla’s India debut skips traditional advertising, banking instead on Elon Musk’s clout and experience centres to drive ...

In this article, Uday Kumar Haliga of MiQ Digital examines how artificial intelligence is transforming every layer of modern ...

From cocoa drinks made by the Aztecs to India’s love affair with chocolate, this article traces the evolution of chocolate ...

Madison, Wisconsin-based Certco, Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team.

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.