The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

Previously, he held senior leadership roles at Dorset Industries, Ozone Group, Team Airtel & Essence (GroupM), and Ogilvy.

Ambi Parameswaran’s Marketing Mixology is a jargon-free guide to mastering consumer understanding, branding, and negotiation.

Advertising firm Omnicom on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising ...

WithFeeling's John Smeddle expresses why branding agencies are nullifying their sonic branding agency counterparts.

A cricket field without Rohit and Kohli is a new reality and so is an advertising world without them. As brands hunt for the ...

In this article, Uday Kumar Haliga of MiQ Digital examines how artificial intelligence is transforming every layer of modern ...

Madison, Wisconsin-based Certco, Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team.

Ashish Jha, Sr. Brand Manager for Bacardi Rums and Breezer, shares about the marketing strategies, observing consumer ...

The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs ...

In micro-moments, consumers aren't just browsing casually; they are searching with intention, and brands that appear with an ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is ...