Brand safety fears are misguided, according to leading Sky and BBC executives. Marketers have been accused of favouring risky ...

What do talking utensils, floating parathas have in common? They are examples of surreal advertising. But will this work in ...

Multiple brands once again descended upon the Côte d'Azur for Cannes Lions to entertain marketing, advertising and comms ...

Old American Apparel ads — often grainy, sexually charged, and shockingly unfiltered — weren’t just marketing gimmicks; they ...

The IPA Bellwether Report has been recording how businesses are revising their marketing spend since the year 2000.

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

Australian founded sexual health and wellness company Moments, has appointed senior marketing executive Christina Zafirov as its brand and marketing manager. In her new role, Christina will lead the ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

At IPRCCC 2024, marketing leaders unpacked how emotional relevance, integrated communication, and consumer trust are ...

TV ads and a push to change perceptions about secondhand helped take Vinted from potentially the “biggest unicorn bust in ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...