The brand’s European marketing lead believes by making tyre advertising more “cool” and “digestible” it will help Hankook cut ...

Previously, he held senior leadership roles at Dorset Industries, Ozone Group, Team Airtel & Essence (GroupM), and Ogilvy.

Advertising firm Omnicom on Tuesday beat Wall Street estimates for the second quarter, fueled by growth in its advertising ...

A new study reveals that advertising on Connected TVs is effective. It boosts consumer purchase intent and brand favorability ...

Ahead of the launch of its next campaign, The Drum sits down with CMO Tanja Grubner to hear why a fearless approach to ...

A cricket field without Rohit and Kohli is a new reality and so is an advertising world without them. As brands hunt for the ...

Tesla’s India debut skips traditional advertising, banking instead on Elon Musk’s clout and experience centres to drive ...

In this article, Uday Kumar Haliga of MiQ Digital examines how artificial intelligence is transforming every layer of modern ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this month, according to Kantar’s ‘The Works’ study.

In celebration of AI Appreciation Day, AZK Media tapped brand, technology, retail, marketing and data leaders about some of ...

In micro-moments, consumers aren't just browsing casually; they are searching with intention, and brands that appear with an ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning back market share.